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Drug Advertising Could Be More Influential Than Thought

Added September 27th, 2006

Researchers that have carried out studies into the effects of direct to consumer advertising on the public have stated that, based upon their results, the persuasion-factor and influence that this type of advertising has on consumers could be far stronger than originally thought.

The researchers state that the ads – despite the fact that the regulations for such advertising has become more stringent over the last couple of years – still entice people into approaching their doctors and asking for various medications that they have seen advertised.

Andrew N. Kleit, professor of energy and environmental economics and member of Penn State's Center for Health Care and Policy Research, stated: "Up until 1997, manufacturers could not say both the product's name and what it was used for, in a TV ad." Researchers state that although ads now have to list side effects and contra-indications the influence on consumers is still very strong.

The researchers, from the Medical University of South Carolina, carried out studies into the direct to consumers advertising that had been carried out several years ago on controversial painkillers Vioxx and Celebrex.

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