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Added March 17th, 2005
Recent reports in the New York Times have slammed drug manufacturing giants, Merck and Pfizer, for running a Coke and Pepsi style marketing campaign, which was all about trying to outdo one another in the popularity stakes rather than trying to keep patients informed and safe from potential side effects of the drugs being marketed.
A number of studies and reports show that the manufacturers of these widely prescribed drugs did not conduct proper studies, did not publish research relating to patient safety, spent all their time defending and marketing their drugs rather than looking into the claims made by those attacking the drugs, aggressively marketed the drug in direct consumer marketing style campaigns, and trained their sales personnel to avoid any potentially damaging questions.
Experts are blaming the aggressive marketing used by these drug companies for many deaths that resulted from taking drugs such as Bextra, Vioxx, and Celebrex. It has been shown that these drug companies, and others, marketed their drugs in such a way that patients were only shown the benefits and high points of their drugs, and were oblivious to the dangers and potentially deadly side effects, which were conveniently ignored by the drug manufacturers.
Some blame has also been put on doctors, who have been known to attend luxury seminars funded by the drug companies, and used to simply highlight the benefits of the drugs, with no mention of side effects or dangers.
Merck And Pfizer... | Printable Version (Opens In New Window)